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Newspapers entered the 21st century as a continuing enigma.

Competition for the attention of readers is at an all-time high as the

Internet joins television, radio, magazines and other media in providing

news, entertainment and information. But while alternative media can

and do provide information faster, more frequently and cheaper than

newspapers, this medium that is little changed from its 18th century

debut remains enormously popular.

This dissertation explores the power of habit and ritual on

newspaper readership. While some newspaper habits œ such as the

morning trudge down the driveway for the paper or the mind-clearing

daily battle with the crossword puzzle œ have taken on folkloric status in

popular literature, scholarly research