悬赏15分帮我翻译一下这段文章~谢谢啦~~~~~~~~~`

来源:百度知道 编辑:UC知道 时间:2024/06/28 05:33:51
The question used to elicit information on brand
imagery profile assessments is straightfolWard:
"How much do you agree or disagree that StainZap is
a high-quality product?"
Examination of ratings from this question for each
attribute provides a complete imagery profile for the
brand, and identifies strengths (attributes with
higher scores) and weaknesses (attributes with
lower scores). Attributes receiving the strongest
agreement could be compared with desired expansion
strategies.
Brand Imagery Profile = %Agreement (or Average
Agreement Rating) for Attribute 1, Attribute 2, Attribute
n
CLAIMED PURCHASE INTEREST
Beyond understanding what the brands connote
from an imagery and association perspective, the
bottom line is whether consumers will purchase the
product. Understanding the claimed purchase interest
level for existing brands, and comparing that to
potential brand-extens

问题用来征求资料品牌
图像轮廓评估是直线:
"多少钱,你是否同意或不同意s这价格是
一个高品质的产品" ?
考试的等级,从这个问题,为每个
属性提供了一个完整的图像档案,为
品牌,并确定强项(属性
得分较高)和弱点(属性
分数较低) 。属性接收最强
协议所不能比拟的,与预期的扩张
战略。
品牌意象简介= %协定(或平均
协议评级)属性1 ,属性2 ,属性
n
声称购买兴趣
以后了解什么品牌内涵
从图象和结社自由的角度来看,
底线是,消费者是否会购买
产品。了解所声称的购买兴趣
水平,为现有的品牌和比较认为,以
潜在的品牌延伸或双品牌的产品,
往往是形式之一的,如果不是,首要行动
标准准则延期或双品牌
流程。征求这方面的资料,涉及
使用一个标准的五点标问题,与两
积极的选择,一个中性的选择,而两负
选择:一定会买,可能会买,
可能会或可能不会买,也许就不会购买,
绝对不会购买:
"怎么可能这样,你会否购买呢 ?