UC知道求一个摘要的翻译
来源：百度知道 编辑：UC知道 时间：2024/09/21 03:20:52
摘要：在竞争激烈的市场状况下，如何塑造品牌、经营品牌、提升品牌将是房地产开发企业获得竞争优势、决胜市场的关键所在。针对于我国房地产企业品牌经营的现状，本文提出了一些品牌经营的策略，如：准确的市场定位、注重服务、规模开发、强化广告宣传的整体性、回报社会与树立品牌形象相结合、以优秀的企业文化树品牌、创建和谐的人居环境、注重培育品牌忠诚度以及建立良好的企业运营模式等。还找出了房地产企业品牌经营中存在的问题及相关解决对策，以及一些到现在仍无法解决的问题。最后得出结论：房地产企业只有实施全方位的品牌战略，才能从众多开发商中脱颖而出，利于不败之地，赢得长期发展的机会。
关键词：品牌经营 房地产企业 竞争力 经营策略
Under the competition intense market condition, how will mold thebrand, the management brand, the promotion brand will be the propertydevelopment enterprise obtains the competitive advantage, determinesthe final outcome the market key to be at. In view of to our countryreal estate enterprise brand management present situation, thisarticle proposed some brand managements strategies, for example: Theaccurate market localization, the attenion service, the scaledevelopment, the strengthening advertisements propaganda integrity,the repayment society with set up the brand image to unify, by theoutstanding enterprise culture tree brand, the foundation harmoniousperson occupies the environment, the attenion cultivation brandloyalty as well as the establishment good enterprise operation patternand so on. Also has discovered the question and the correlationsolution countermeasure which in the real estate enterprise brandmanagement exists, as well as still were unable some to the presentthe qu