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Brand positioning is often refers to that part of the consumer advocacy brand recognition, to effectively establish a brand and the difference between competitors in the minds of consumers occupy a unique position. The success of brand positioning is the first step in brand building enterprise, the enterprise has been selected to the success of the direction for a brand interested in operating the business, can attract potential customers to create a brand image is the key to success; brand positioning is a more technical strategy, the thinking closely tied to science, we must emphasize tactics, and methods of this paper is studied and discussed in the territory. The article on how to establish a strong brand, and apply for some of the most common and on the recent brand positioning strategy and, in conjunction with case analysis and verification.

Brand fixed position's pointing is usually to identify toward that part of brands of consumer publicity, purpose is establish a